PR Objectives

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• Launching a brand towards SEC A and SEC B:

People are unaware of the fact that their garbage and waste can actually be recycled and reuse if it is disposed smartly and efficiently. SEC A and SEC B are more informed of the current environmental problems and pollution, so in order to create awareness we are focusing to launch this product.

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• Building Credibility: 

Creating prototype and placing it in commercial, health and educational institutes so that people can get a “hands-on experience” of how to segregate waste products. In this way during the actual launch of the product the audience will be familiar with EcoBin.

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• Creating Empathy:

We will carry out different PR activities with our target audience so that they can understand how important it is to have a clean city and a clean country. Through these PR activities we will create a sense of ownership and compassion in our target audience towards our own country Pakistan, taking feedbacks with the help of social media.

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• Building Customer Relationship:

Final and fourth objective is turning waste into a resource. We will explain our customers that the waste they are throwing can be used as a resource if only disposed effectively. For this we will build healthy relations with our customers by rewarding them for the efforts they put in ensuring that their waste is segrageted properly and cleanly.

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Target Audience

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• Primary Audience: Students, white collars at banks and companies and shoppers at malls.

• Secondary Audience: Locals on streets and roads and people coming in parks and hospitals.

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Segmentation

1. Demographic: 

2. Psychographic

3. Behaviour Segmentation

4. Geographic Segmentation